Month: August 2021

Axiom expert design team deliver mountain bike mudguard solution

close up of axiom pd designed mudguard | axiom product development
Axiom designed mudguard solution

It’s well known that water and electrics don’t mix which is why water, dirt and stones can cause undue problems to the electrics now commonly seen on the latest generation of mountain bikes. This problem led to the full range of skills and experience at Axiom Product Development being called upon to design and manufacture a workable solution for MTB accessories company SicoMTB Products for a particular bike model.

Traditional mudguards do not work with the changing geometry of the rear suspension, this means that they can only be mounted in one area so reducing the ability to deflect water, grit and stones! SicoMTB Products approached Axiom Product Development to take a fresh look at the problem and challenges and come up with a clever new mudguard design.

The highly experienced design, engineering and machining team at Axiom went back to basics to design a dual function mud guard which could both act as a traditional mudguard and in addition divert the water and muck specifically away from the electric motor housing. Throw in a few more complications like lack of space and a highly complex solution was required.

The in-house design team at Chichester based Axiom Product Development initially 3D scanned the bike to precisely replicate the geometry of the bike and enable them to simulate the suspension travel when riding on rough terrain. The design team then designed a shape to fit the space, with some clever design features which addressed the various problems. A 3d printed prototype was produced for thorough testing and final design adjustments before the highly skilled machining team at Axiom were brought in. They CNC machined the initial prototype tooling using epoxy blocks on one of the in-house 3 axis machines. The team then worked with a vacuum forming specialist to produce the final, 2 piece, innovative mudguard solution, the DualGuard.

Find out more about our design services, rapid prototyping capabilities and CNC machining and tooling expertise.

Axiom FD swims Channel to raise funds for Marine Conservation Society

axiom swims channel to raise funds for marine conservation society

Congratulations are in order for our Finance Director, Jane Turner, who recently took part in a team swim relay across the English Channel. Jane was part of a group of 4 women, ranging from their 20s to 50s, who trained together for two years in order to acclimatise themselves to the sea water temperatures in the Channel by swimming over two winter seasons.

Setting off at 1.00am from Dover, the women swam in one hour legs through the night and arrived in Wissant in France 13 hours and 31 minutes later having endured jelly fish and sea sickness on top of the cold water and darkness; fortunately the seas conditions were relatively calm. Each member of the team swam in relay for 3 or 4 hours in total in just swimming costumes; no wetsuits or neoprene are allowed!

The team, named the Channel Relay Sole Mates, love to train hard and push their bodies to the limit and built both physical and mental strength during their punishing two year training programme which consisted of early alarms, cold winter waters, achy shoulders, wind, waves and more. The team chose to raise funds for the Marine Conservation Society to highlight the threat that the oceans are under from over-fishing, pollution and climate change.

Having completed the swim, Jane Turner, FD of Axiom Product Development commented, “Although its been tough with Covid, I’ve really enjoyed all our training sessions and the bond that we’ve developed as a team. As we all love swimming so much the idea of a team relay swim of the English Channel really appealed to us all and enabled us to fund raise for the really important work that the Marine Conservation Society do. It was challenging but exhilarating at the same time and we’re all delighted to have succeeded in this tough challenge and have raised over £2000 for the Marine Conservation Society; a charity that does such important work for our oceans. “

To help the team to raise additional money for this good cause please donate here:

Due to the strong tides in the English Channel the actual route of the crossing takes on this unusual loop shape.